I'm Latané Conant — I've been the CMO. I've been the CRO. I've written the book. Now I partner with B2B founders and CEOs to build revenue-obsessed marketing that actually moves the number — without the forms, spam, and cold calls.
No decks-for-decks. No branding rabbit holes. Pick the engagement that fits where you are — from a two-week GTM sprint to a full fractional seat at the leadership table.
I plug in as your acting CMO for 6–12 months. Own the GTM operating system, lead the marketing team, and stand shoulder-to-shoulder with your CRO.
A focused 4–6 week engagement to rebuild your ICP, category story, and account-based motion — then hand it off to your team with a playbook they can run on Monday.
I take a small number of long-term advisor seats each year with founders and boards where I can move the needle on revenue strategy and CMO succession.
1:1 coaching for newly appointed CMOs and VPs of Marketing. Built from the same frameworks that power CMO Coffee Talk — but private, and about your seat.
Keynotes and firesides on modern B2B marketing, category creation, sales & marketing alignment, and how to lead an empowered CMO seat in the AI era.
A one-week deep read of your brand, message, and category position. You walk away with a scored diagnostic and the three moves that will unlock the next stage of growth.
I've been an SDR, an AE, a VP of Sales, a CMO, and a CRO. I've launched a category, taken a company from category-defining to global scale, and hired dozens of marketing leaders along the way. I wrote the book B2B teams keep on their desks, and I built the community 4,000+ CMOs turn to when they need real answers.
Now I bring all of that to a small number of founders and CEOs each year — as their fractional CMO, GTM sprint partner, board advisor, or the voice on their kickoff stage.
Three principles I bring to every engagement. If your team already believes them, we'll move fast. If they don't yet, that's exactly the work.
Modern marketing starts with a shared account list and the signals that say "this one's in-market right now." Everything downstream — content, ads, SDR plays — bends to that reality.
Your buyer sees the ad, the SDR email, the LinkedIn post, and the demo as one story or four disconnected ones. My job is to make it one — remarkably.
Marketing that hides behind MQLs doesn't scale. I build teams that hold a real pipeline number with sales, and are trusted in the boardroom because of it.
A quick look at the receipts — the seats I've held, the community I've built, and the audience I've earned along the way.
Latané didn't just run our marketing team — she taught our entire go-to-market org what modern B2B looks like. Every CMO I know borrows from her playbook.
The single most useful two weeks our team has ever spent with an outside advisor. We rebuilt our ICP, killed three programs, and doubled pipeline coverage inside a quarter.
The playbook thousands of B2B teams use to modernize their revenue engine. Buy it for your leadership team — or your board.
Grab a copy →A private community of 4,000+ B2B CMOs I founded to share what's actually working — no vendors, no fluff, no gatekeepers.
Request an invite →A 30-minute discovery call — no deck, no pitch. We'll talk about where you are, what's stuck, and whether one of my engagements is the right unlock. If not, I'll tell you.
30 minutes, no deck, no pitch. Tell me a little about where you are and I'll reach out within two business days.
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